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Tuck

Our story

It started with a photo book mom.

For 10 years, Nicole has found joy in making photo books. Now a mom of two young kids, she wanted to keep more of family life.

NicoleMom of two. Photo book maker. Founder of Tuck.

The story behind Tuck
Nicole smiling as she looks through her open family book.
Nicole, with her own Tuck family book.

Before Tuck

Ten years of books.
So much more to keep.

Nicole loves making photo books. Choosing the pictures, putting the memories together, and holding the finished book have brought her joy for a decade.

With two young kids, there was more she wanted to keep: the funny sentences, the everyday moments, and the stories behind the photos. She wanted to take her love of making books further, in a way that fit life with a young family.

That was the idea behind Tuck. Send the pieces while they are still fresh. Keep the words alongside the photos. Let the family book take shape as the year happens.

Nicole’s idea, made into Tuck

A family book that fits into family life.

Tuck helps parents keep family photos, words, and everyday moments through a private text message thread. No app to download.

  1. Send the little things.

    A photo. A few words. A voice note while the story is still fresh.

  2. Enjoy them again.

    Your saved moments come back in weekly chapters, with your children’s original words kept unchanged.

  3. Keep the year in a book.

    Those moments become your annual family book. You review it before it is printed.

A part of the week to look forward to

The joy of sharing
the little things.

One of Nicole’s favourite parts of Tuck is sending the weekly updates to her family. The photos, the things the kids said, and the small moments from the week come together in one email.

Her family now looks forward to those updates. They get to enjoy the children’s everyday lives as the memories are being made, with a book to look back on later.

Nicole at home, holding her family book in both hands.
A real mom. Her real family book.

The care behind it

Your family’s story.
Still your own.

Tuck uses AI to help organize your moments and make chapters from what you send. Your original words stay unchanged.

You choose what to share. Tuck does not scan your photo library, and your family’s memories are private by default.

Read our privacy promise

For your family, too

Keep the moments.
Have the book.

Start with one thing you want to remember today.

See how Tuck works See pricing